Monitoring every single word I say for fear of being misunderstood by missing context and character limits (something that isn’t just a fear, but has in fact lost me a client previously).
The temptation to share a personal story knowing it’ll get engagement, knowing that I might later regret it when it’s on the internet forever.
Wondering if a click baity title will help me to reach more people, knowing that my OG followers will probably think “oh no, she’s become one of them”.
Wanting to make it clear what I will and won’t stand for while also knowing whatever I say will be wrong. But saying nothing will feel wrong.
Feeling the need to take a snapshot of my perfectly frothy coffee in the morning because my analytics show they get the most views, accepting that by pulling out my phone my focus is taken away from the joy of the moment itself.
Trying to navigate the internal battle of showing up on a Tuesday morning with my frizzy hair and no bra because that feels like the me-est version of me, while also knowing that I’m statistically more likely to be taken seriously if I dress cute and do my makeup.
Needing engagement to keep the business running and pay the bills while also knowing that by doing this I’m further reinforcing the perfectly curated unrealistic feed that is fucking with our mental health. I don’t want to be part of that, but I live in a world where I don’t always feel like I have a choice.
As someone who has dedicated my last 13 years to studying psychology, and working in mental health, wellbeing and mindset, you might think I’m resistant to the chaos that social media apps like IG cause to our brains.
You would, in fact, be very very wrong.
When I started my first proper business back in 2019, I truly underestimated just how much of my brain would be dominated by social media. I had no idea that my screen time would be 4 hours on a good day, my new unconscious habit would be scrolling videos I don’t even consume or that my self-worth could be determined by an algorithm.
There are days where I have a laptop in one hand, a phone in my other and a podcast in my ears on 2x speed while I try to hold a conversation with my boyfriend.
There are days where I feel an idea so deeply in my soul that I’m convinced it’s my best work ever, only for 3 of my 6000 followers to see it (one of which is definitely my mum).
There are days where I spend hours researching the impact of social media on our mental health, only to count down the minutes until I’m tucked up in bed, on social media myself.
I am exhausted.
And I am over it.
So welcome to the blog, where I will be sharing the best of my ideas (and maybe the worst of them too), where my focus will be on getting my thoughts into words, rather than fitting into word counts, creating cover photos and optismising for the mysterious ever-changing algorithm.
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